Well, here I am. Back from the Sydney CBD after queueing for an hour and a half to get into the new Sydney Apple Store! I do have to admit though, the wait was well worth it.

Here is the low down on what happened.

I made my way into the CBD, to only find a gargantuan queue of people waiting to get into the Apple Store when it opened its doors for the first time. I joined the line about half an hour later. The line stretched all the way from the entrance on George Street, around the block to York street. The queue worked in sectors. Since there were so many people queueing, the line actually continued down across to the other side of York Street. I joined the line in sector 8. About half an hour later I was in Sector 5. So you could say the sectors did not move fast, but they were quick enough.

When I entered the store it was amazing! I was clapped in by about six members of Apple staff, got several ‘High Fives’ and, of course, my complimentary t-shirt. When you get inside you immediately see a huge banner that is advertising the MacBook. The first floor is entirely devoted to the Mac Computer. They have iMacs, MacBooks, MacBook Pros, MacBook Airs and Mac Pros. The second floor is all about iPod. There is another banner on the second floor advertising the iPod Touch. There is literally iPods and Accessories around every corner on the second floor. However, at the west end of the second floor is Mac accessories and software. The third and final floor has the famed Genius Bar, the ‘Kiddie Zone’ as I like to call it & is the place where classes in Mac and iPod take place. At least Australia has a place in Apple History since we have the world’s largest Genius Bar. 

So Yes, I would without a doubt recommend going to the New Store, if only for the experience. I am sure many of my colleagues and friends will be visiting the store on a regular basis.